If you’re a “glass half full” kind of person and looking for something to be positive about regarding Virginia Tech football, take a closer look at the recently completed NFL Draft.
I come at this from the perspective of someone who has spent a lot of time in sales, which recruiting basically is. To be successful, I learned over a few decades, you need to have a story. Something simple that you can tell quickly, is easy to understand, and makes potential buyers feel like “OK, tell me more.”
Want to do a quick test on whether a product has a chance to be successful? Ask the person selling it. He or she will quickly either say “I can sell that,” or if you’ve come up with something that might be a borderline lemon, you could hear “that’s a stretch. They’re not going to believe that.”
Which brings us to Virginia Tech football.
If you go back into even the most ancient of Hokie archives, there has always been one recurring topic recruits want to hear confirmation of. While my younger friends will tell you it’s the money spent on salaries or the crystal cathedral facilities you have, I’ve found that while they can be important, the burning question almost everyone wants to hear a good answer to is “if I play at your school, will it help me make it to the next level?”
It was the biggest question for Michael Vick and his family when he was debating between the Hokies and Syracuse in the 1990s. Could he play in Blacksburg and still be seen on television enough to attract the attention of the pros, the advertisers seeking celebrity endorsers, and the movers and shakers of the world?