Over a decade ago, there was a musical group called the Spice Girls, who had a hit with a song that started off “I’ll tell you what I want, what I really, really want…”
Which is what I’m about to do involving a tin of popcorn and the marketing department at Virginia Tech.
What I want, as you can see in the picture with this story, is a one-gallon tin of popcorn with Coach Mike Young’s smiling face somewhere on it. It can have one flavor, or it can have three flavors, that doesn’t matter. But Young has made eating a bag of popcorn before each game sort of his trademark. And there’s a marketing opportunity here that the Hokies just shouldn’t miss.
The whole popcorn tie-in has been talked about for over a year, and the school did finally allow people to buy a replica of the kind of popcorn box you’d see in an old-time movie theater. It has a caricature of of Young, and it’s cute.
But it’s not what I want. And judging from the response to me posting this picture on social media yesterday, a lot of other people want the same thing I do.
Popcorn is one of those products that is sold around the holidays, or special occasions, in one gallon tins. You can go online at this very moment and find quite a few options if you’re seeking this, and they range in price from the $15 range up to $29. Many prefer buying it this way because the tin has a lid that keeps the popcorn fresh for a longer period of time, and the tin can be decorated in ways that makes you want to keep it well after the popcorn is gone.
In my case, there is a tin sitting here in my office that was a gift from a friend after the Washington Nationals won the World Series. The popcorn was nice, but it will stay in this house for many more years because of the World Series printing on the can. It serves as an enduring memory to a special moment for me as a fan, and it will eventually get filled with either more popcorn, stuff from my workbench in the basement, or who knows what else I need to store somewhere.
But it’s not going to ever be thrown away.