Dear Wheaties: I have a suggestion for you. A great one. Really, I do.
Yesterday, the sports fans of Washington D.C. had the perfect day. There were close to half a million fans Rockin’ The Red throughout the city, finishing up a four-day celebration bender on behalf of the Washington Capitals. It was beyond our wildest dreams, everything went incredibly well, and now that we have to return to reality, there is something on everyone’s minds.
We want anything that reminds us of the euphoric feeling of the last four days. We’re buying up newspapers, magazines, overpriced T-shirts, overpriced hats, bobbleheads that won’t ship until this area has another solar eclipse…anything we can glance up and look at that puts a smile on our face and reminds us of that time Ovi and the boys dove in fountains, drank enough to drown, and made us feel like we were part of the fraternity party they were participating in.
Which brings us to Wheaties. Back in 1987 when Doug Williams led the Washington Redskins to 35 points in the second quarter of the Super Bowl with Denver and brought home a trophy to the most powerful city in the world, you put Doug on the front of your cereal box. We all bought them, and even though it’s been 31 years, the box is still sitting on a shelf in my library. Along with countless other pieces of memorabilia, it is firmly entrenched next to the Sonny Jurgensen autographed helmet, the Darrell Green bobblehead, and a host of miniature helmets representing every different one the Redskins have played with in the last 5 decades.
The taste, the number of vitamins, the percentage of nutrients and minerals…none of that matters. You could fill these boxes with shredded paper and nobody around here would care. That Wheaties box is pure nostalgia to us with Doug Williams on the box front. So now you need to do another one with our boys in the band from the Capitals.
Put Alex Ovehckin on the front holding the Stanley Cup Trophy over his head like he’s done several thousand times in the last four days and you won’t have a box left on any shelves in the DMV. Put the pic of the Caps on stage at the celebratory rally, looking out into a sea of red much like all the performers at Woodstock had to face when they went on stage in 1969, and you will get similar results.
This is what they call in the business “low-hanging fruit.” We here in the surrounding areas of the Nation’s Capital have been famished for a title for a long time and we’ve just been served. Now we’re craving something else…not necessarily your whole grain flakes, but a pretty package these good sources of B vitamins and fiber come in. Give us a Caps box, and we’ll give you some sales figures that will have you dancing like Ovi on the roof of Café Milano late at night.
As you can see, I’ve included mock-ups of both. So come on, General Mills. Don’t go looking to re-invent the wheel with ideas like those wizards who came up with the International House of Burgers. Do the right thing. Get the Washington Capitals on the front of your cereal box.
We’re hungry for it. And we’re ready to eat…