Today marks a milestone for Virginia Tech fans, as a source of considerable aggravation will disappear for at least a few months.
That’s because today’s game with Wake Forest at 4 PM marks the last time during the regular season the Hokies will be on the Atlantic Coast Conference Network (ACCN). Wednesday’s game with Louisville is set to be televised on ESPN2, and the regular-season finale at N.C. State is going to be aired on a regional sports network, which in this market will be the Mid-Atlantic Sports Network (MASN)
The very early rounds of the ACC Tournament that include play-in games will be on the ACC Network, but the Hokies don’t plan to be in any of those games. The remainder of the tournament will be on regional networks or ESPN.
So goodbye Spurtle. Goodbye Tac Light, Tac Shaver and Tac whatever product they’re selling this week. No more ACC Network until football season for me.
To say that the network has been a thorn in my side is an understatement. The league started in 2019 with the expectation everyone would carry it, but they violated one of the cardinal rules of sales: always get some sort of buy-in from the 800-pound gorilla of the customer ranks before launching. Give it away if you have to, but get the Goliath signed up, then squeeze the smaller players to make up for it. The big guy’s presence creates market pressures that force the smaller players to sign on.
The ACC, in its infinite wisdom, chose not to do that, as cable television’s Incredible Hulk – Comcast/Xfinity – didn’t add the channel. The ACC, believing they had the same market strength as the Big Ten and Southeastern Conference, launched any way, believing there would be an uproar from customers who would simply complain and whine the cable provider into compliance.
Comcast. Did. Not. Care.