Last night, I posted something about the state of the Virginia Tech athletics program after yet another depressing loss by the football team, and in doing so, committed a sin I have often scolded others for doing.
I identified a problem, but I didn’t offer any solutions. And as even Maggie The WonderBeagle knows, anyone can complain. But it’s all just mindless noise if you don’t talk about how you’re going to fix it.
I’ve never been an athletic director, but I’ve been a businessman for many decades and the challenges the Hokies are facing right now aren’t that different. You have a product that was once thought of to be in high demand and of great value, but now the product is faltering. The lack of enthusiasm and the eroding perceived value of ticket price to experience are serious trends that can throw many a company up on the rocks.
Which is why you always have a Plan B. It happens eventually to everyone.
So what would I do if I were AD? I can tell you one thing you should not do: Change coaches. That’s admitting defeat as well as signaling to everyone that rebuilding is coming and people need to be patient. People are tired of being shut in their houses during this pandemic, they’re cynical and they are in no mood for a “be patient and one day all will be well” speech.
I mean, look at the Washington whatever they’re called in the NFL. They’re on year 37 of their rebuilding. Big chunks of their fans are no longer being patient. They’re also no longer being fans of the team.
What you should do, however, is recognize there is a problem and come up with short-term moves to try to shore up confidence the athletic department at least knows what it’s doing. They cannot afford to be as tone deaf as they were yesterday, as after the crushing defeat, season ticket holders and Hokie Club members got a renewal email asking that fans pay up for 2021 season tickets BEFORE CHRISTMAS.
That’s rubbing salt in the wound, as well as making people think “do these people even have a clue?”